SEM & SEO? Why the Hype?
A well-written and well-designed web site is the foundation of your Internet marketing strategy. But no matter how great your product is, if the public can't find you, Sales will be lost in the second it takes to click a mouse. An effective web site is the key to quality leads and volume sales but your online presence can benefit from a good ranking in a search engine.
Heres the skinny, Search engines are widely used by web users to find services and information. Many studys have concluded that something like 80-85% of web users research products and services on the Internet before they purchase.
Furthermore studies have also shown that most users are more likely to explore a link on the first page of the search. So its simple right ? get your site on the first page of every search engine and you'll have customers streaming through your business.
A lot of web sites are still designed without much consideration to how these search engines work so SEM & SEO services are designed to rectify that in existing sites or ensure properconsideration is given for a new design
OK, So what will an SEM Strategy do for me?
One of the major components of SEM is Pay Per Click (PPC) advertising where you (the advertiser) pay for ads or listings to appear in search engine results based on keywords you select. The ads can be targeted at customers looking for information on particular products or servicesand you only pay when a prospective customer 'clicks' on the advertiser’s link.
The desired result is that you have only payed for leads from genuinely interested customers. Doing effective SEM will greatly enhance search engine visibility.
Search Engine Optimisation (SEO) compliments you SEM strategy by attempting to make it easier for search engines to find your website. SEO strives to improve the ranking of websites in ‘organic’ or non-paid search results.
As a marketing strategy, SEO considers how search algorithms work and what people search for in order to increase a site's relevancy. SEO can require patience, unlike some othe SEM strategies the results are rarely quick but in the long term they can be very valuable.
Common SEM & SEO Techniques
A website appearing in search engine results depends on a number of factors including:
- The format and structure of the website
- The website copy
- The page layout
- The HTML coding (the coding behind the web page)
- Submission to search engines and directories relavant to your business
A well optimised website will mean that your website will be more visible to customers searching for your products and services on the internet.
What can we do for you ?
performed for your site are yours to keep we do not copyright any material that we
develop for our clients.
Basic SEO Services
- Baseline Ranking
- Keyword Identification
- Work with you to identify keyword phrases likely to be used by potential customers.
- Work with you to identify keyword phrases likely to be used by potential customers.
- Meta Tag Creation
- We create META information including Title, Description, Keywords, and Robots.txt
- We create META information including Title, Description, Keywords, and Robots.txt
- Page Optimization
- Optimise Site Navigation STructure
- Optimise Site Navigation STructure
- Linking Recommendations
- Optimise Inbound Links
- Optimise Inbound Links
- Directory Submissions
- Search Engine Submissions
- Status Reports
- We can provide updated ranking and linking reports on a quarterly (or montly) basis with analysis and recommendations.
Advanced SEO Services
- Density/Optimization Testing
- Competitor Analysis
- Link Building Initiative
- Structural Analysis
- Usability Study
- Advanced Keyword Research
- Server and Technical Analysis
- URL Optimization
- Yahoo Express Submission
- Strategic One-Way Linking
- Yahoo! Search Submit Express
- Google PPC Ad Creation
- Yahoo! Search Marketing (formerly Overture) Ad Creation
- Advanced Tracking Reports
- Conversion Analysis